The SEO industry is no different. Google is constantly updating its algorithm, so relying on the same strategy will not do any good for your rankings or business.
It would help if you kept up with the latest SEO trends to reach the top. To stay on top in your field, you need to watch the 2022 Google algorithm.
We have compiled a list of 5 trends that SEO Company Singapore recommends you look for in 2022 to help you stay ahead.
Google has announced the new ranking algorithm, ‘Passage Indexing,’ via the Google SearchLiaison account. It was made public via Twitter on February 11, 2021. Using this new technology, Google can now rank individual pages in search results for specific search queries. This means that search results will show any passage in your article that answers the question.
Google crawlers can use passage indexing to determine the relevancy and rank the passages in your content based on the search query. This will improve your chances of being ranked if you have a long-form range divided into sections. LSS – Local SEO Services can assist you in getting SEO-optimised premium content written by professionals.
In a “Search Off The Record” episode, Google Search Advocate GarryIllyes confirmed that 2022 would be the year Google makes crawling and indexing more efficient to keep up with Microsoft’s 2021 IndexNow API.
IndexNow API was created in October 2021. It made it easier to update search engines about new pages. IndexNow API allows search engines Yandex and Bing to be immediately notified when a website updates its content, deletes a post, or publishes a recent article. This results in faster indexing.
Google will soon join the list. They are currently in the testing phase to see if the protocol improves the indexing process. SEO experts believe this could be beneficial for businesses as it will lower crawling requirements on the server. This will result in faster search engine load speeds and quicker exposure of their homepages to potential customers.
Voice search is receiving more attention as technology advances with innovations such as Apple’s Siri and Google’s Home Assistant. Voice search is now part of every person’s day, and it is not limited to mobile phones only. Experts recommend that you include voice search optimization in your SEO strategy to help make your business or website stand out from the rest and appear at the top of search results pages.
Optimize for voice search by using longer, natural-sounding phrases people use daily to communicate. A FAQ page that answers queries directly is one way to optimize for voice search.
Online videos have emerged as the next big thing and will likely surpass all other content types in the future, thanks to platforms like TikTok. YouTube videos are included in Featured Snippets today, mainly for searches that require step-by-step instructions. This means that now is the best time to start using the video content (if not already) and gain an advantage over the competition.
Optimize your videos for search by breaking down their content into chapters. This makes it easier for Google and viewers to understand the content. You can also rank clips from your video as Featured Snippets by Google. Remember to embed your videos in your website and blog posts whenever possible to increase bounce rates.
Our digital marketing agency can assist you with video SEO if you’re new to making videos or don’t know how to use this trend to its full potential.
After launching Bidirectional Encoder Representations From Transformers (BERT) in 2019, Google plans to improve search results quality by introducing Multitask United Models (MUM), which is expected to be more potent than BERT.
The new Natural Language Processing Model can analyze video, images, and text in 75 languages. This allows for the analysis of complex search queries. To provide precise answers, this model will combine different search query elements with the user’s intent.
Google is currently testing MUM, which is expected to be released soon. MUM emphasizes search intent more extensively. Therefore, it should be part of your digital marketing strategy. You don’t have to know everything about MUM, and however, you can prepare by providing informative and readable content for your website.
SEO is becoming more complicated. You will need an SEO agency that has a deep understanding of Google’s algorithms to assist you in creating the best digital marketing strategy for your business.
WebzPapa is an SEO agency in India that assists businesses in creating a solid SEO strategy to boost their digital presence. Their digital marketing consultants keep up to date with the latest SEO trends and can design the best marketing strategies that fit the new SEO innovations.
Not only can they help with SEO but also with Social Media Marketing and many other services.